5 Tips on Ways to Sell Your Products or Services

1. Try direct mail. Buying or renting a good mailing list helps you reach the people most interested in your product.

2. Partner with another business and sell each other’s products or services. If you’re a caterer, for example, join forces with a wedding planner.

3. Use your Web site as a marketing tool. Sell items directly on the site or use the site to educate customers about your product or service.

4. Test coupons—in the Yellow Pages, in your local newspaper, or on your web site. Or, participate in a cooperative direct mail program like those offered by Val-Pak, Carol Wright, and other advertisers.

5. Offer a seminar and use it to sell—such as a cooking class if you make food products, or a meeting on long-term care insurance if you are a financial planner.